Google invests in $5-billion offshore wind project

» By | Published 14 Oct 2010 |

Google has given its strongest backing yet to wind energy by investing in a proposed $5-billion offshore wind underwater network project that could keep the lights on in homes and businesses from New Jersey to Virginia.

The project has been described by The New York Times as having the potential to “ultimately transform the region’s electrical map.” The newspaper also said the 563-kilometre underwater spine could remove some critical obstacles to offshore wind power development, and has excited investors, government officials and environmentalists.

In a posting to its blog by Rick Needham, Green Business Operations Director, Google said the project will accelerate offshore wind development in the United States while being both good for business and the environment.


Ikea buys six wind farms

» By | Published 10 Sep 2010 |

Be it a flat-pack chest of drawers or bedside lamps, most of us have bought something from Ikea. And now, the Swedish chain well-known for creating a revolution in home furnishings is at the forefront of a hopefully incoming tide of companies to back wind power.

Ikea has bought six German wind farms, adding to its portfolio of four French wind farms purchased last year and bringing the total number of wind turbines the company owns to 52. The German farms provide enough electricity to power 17 Ikea stores, and in total the firm can now meet10% of its electricity needs with wind power.

The Financial Times reports that Ikea intends to make further investments in wind and solar power in order to meet its long-term goal to secure all its electricity needs from renewable sources.

“We are conscious of our impact on people and the environment, so we feel duty bound to act responsibly in all we do,” Mikael Ohlsson, Chief Executive of Ikea, told the paper.

However, Ikea’s green credentials were tarnished last year when the company was found guilty by French courts of building a new storage unit close to Marseille on envrionmentally sensitive land, Spiegel Online reports.

Ikea joins Google – another company that has invested in wind power. In May, the internet giant invested in two wind farms in the US that generate 169.5 MW of power, enough to provide electricity for more than 55,000 homes.


Once again, Google turns to wind power for its green energy commitment

» By | Published 29 Jul 2010 |

Google For the second time in 14 weeks, the world’s most often used search engine on the Web has announced a wind power-related agreement that will help the company with its goal of becoming carbon neutral.

Google Inc. said last week it had reached a “green Power Purchase Agreement” that would allow the company to begin purchasing 30 July clean energy from 114 megawatts of wind generation at the NextEra Energy Resources Story County II facility in Iowa at a predetermined rate for 20 years.


Feeling lucky about Googling towards a wind-driven future

» By | Published 07 May 2010 |

Described as the most often used search engine on the Web, Google is constantly inventing new tricks for the way human beings work, play, research, communicate and learn while making a staggering amount of money for its parent company, Google Inc.

As befitting a company whose unofficial credo is “Don’t be evil,” it came as no surprise to learn that Google has just embraced emissions-free wind energy to further the company’s needs and help save the planet at the same time.

In a Google blog posting earlier this week that was headlined “Not merely tilting at windmills — investing in them too,” the company announced its first direct investment in a utility-scale renewable energy project consisting of two wind farms that generate 169.5 megawatts of power, enough to provide electricity to more than 55,000 homes.

Rick Needham said the North Dakota wind farms that were developed by NextEra Energy Resources will reduce the use of fossil fuels by harnessing the power of wind and delivering clean energy to the region.

“Through this $38.8-million investment, we’re aiming to accelerate the deployment of renewable energy — in a way that makes good business sense, too,” Needham said, adding a clean energy future requires effective policy, innovative technology and smart capital.

Investing in wind power, as Google has just learned, is definitely the opposite of evil and an innovative pathway to a healthier future.