Conference programme

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Tuesday, 17 November 2015
17:00 - 18:30 Supply Chain: Glocalization
Supply chain  
Onshore      Offshore    

Room: Belleville

After an update on the global supply chain the session will take a deeper look into emerging EMEA regions and the tension between global and local approaches.

Learning objectives

  • Delegates will know about current supply chain trends and estimated future developments.
  • Delegates will be able to identify challenges relevant for MEA regions.
  • Delegates will be able to explain constraints based on global vs. local approaches.
  • Delegates will be able to understand the risks of localization based on French market experiences.
Lead Session Chair:
Thorsten Landau, GE, Germany

Kirsten Tracht, Bremen Institute for Mechanical Engineering, Germany
Melanie Loreille Adwen, Germany
Melanie Loreille (1) F
(1) Adwen, Bremerhaven, Germany

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Presenter's biography

Biographies are supplied directly by presenters at EWEA 2015 and are published here unedited

Mrs Loreille has been working in the wind industry since January 2014. She is currently the Head of Supply Chain Integration in Adwen and part of the Supply Chain department. She studied Logistics and Supply Chain Management at Skema Business School (formerly CERAM). After the obtention of her Master of Science degree, she spent 3 years in the solar energies with AREVA Solar where she held various positions in the Supply Chain department.


How to build a sustainable and competitive Supply Chain with a new technology and local content environment ?


Adwen has been created in March 2015 and is the result of a JV between two experienced Wind companies: AREVA Wind and Gamesa. Adwen has been and still is supplying, installing, commissioning, servicing and maintaining 5MW turbines for its projects. Adwen is currently developing a new generation of Wind turbine, an 8MW turbine that shall be ready for serial production in 2018. This turbine is addressing the market needs of greater energy outputs per Wind turbine in order to lower the cost of the wind offshore energy but yet keeping the reliability of the turbine already proven by the track record of the company. Developing a new technology also implies developing the supply chain in order to create a competitive and reliable product that will address the investment and quality challenges.


Due to the logistics constraints – including cost, capacity and feasibility – and political impact, Adwen is also targeting to create new localized supply chains in some specific countries such as France. Therefore the supply chain strategy is to set up and develop local suppliers able to deliver Adwen products in a global and competitive way. The major challenges faced are due to the low track record of such suppliers in offshore Wind industry and the costs to be faced in order to level to the standards of the offshore Wind in terms of capacity and quality since those suppliers will be competing globally.

Main body of abstract

The Wind Offshore product lifecycle is becoming shorter as the technologies develop faster. Therefore the supply chain models need to be developed as fast and need to address a wider range of products. Adwen Supply chain is organized by commodity and functionality in order to address the diversity of products challenge. In order to address new technology challenges, Adwen has set up a supply chain strategy based on: the development of the existing supplier base and the creation of new supplier base. Developing the existing supplier base guarantees a long term partnership with our suppliers and is the key of success of a sustainable, reliable and competitive supply chain. Frame agreements are set up with those suppliers in order to build a robust relationship throughout the product development cycle. Adwen is also encouraging the entry of “new players” in its supply chain for the development of the technology where the existing database is lacking experience or capacity.
In addition, in a context where the industrial footprint and its impact in terms of job creation and country development is becoming increasingly important added to the tremendous logistics challenges due to the size of the products, its costs and related risks during handling, Adwen is developing additional hubs in specific targeted country / market. Adwen aims to build a local supply chain in the north of France ready for serial production by 2018 gathering around the same place the suppliers of the key components of the turbine. Additionally, Adwen is committed to develop France industry for global supply of Offshore Wind industry by developing the suppliers to the industry standard in terms of quality and quantity. Such Supply Chain developments require big investments for which Adwen is proposing different amortization scheme towards its suppliers.


Adwen proposes the development of a Supply Chain addressing both new technology and local requirements.

Learning objectives
In his speech, the presenter will first present the supply chain challenges involved in the development of a new technology – the 8 MW and the local industry participation constraints. The presentation will provide concrete examples showing how Adwen has faced and build up a supply chain strategy in line with those needs and addressing those challenges. Finally, the presentation will show the impact of such strategy and the additional paths forward towards a sustainable Wind Offshore supply chain.